Agoda — flight supply funnel redesign
Reduced booking abandonment in the flight supply journey by [XX%], shipping a redesigned funnel on plan and within budget.
Role: lead UX, working alongside Head of Flight Supply Strategy.
UX Leadership · Digital Optimisation · Design Systems
Hi, I'm Tim.
I help enterprise teams ship usable products at scale.
25 years building digital products for finance, manufacturing and life sciences. Currently leading design on large-scale SaaS for world-class brands.
25 years across UX, ecommerce and design leadership
About
A senior design leader who builds teams and ships product.
I've spent 25 years across agency and in-house, leading UX teams that ship at enterprise scale — from premium bespoke interfaces for global brands to ecommerce platforms doing serious volume. My focus today: DesignOps, hiring frameworks, and the rituals that make design teams reliably ship.
Selected clients I've worked with
WHO NASA NHS Agoda FlyBMI
What I do
Three areas where I make the difference
01
User Experience
From research to ship. I've led the design of premium, bespoke interfaces used by some of the world's largest brands — usable, accessible, and engineered to scale.
See UX case studies02
Digital Optimisation
20 years optimising ecommerce — from audiophiles to airlines. I help brands grow customer bases through measured, iterative improvement of the digital funnel.
See optimisation work03
Design Leadership
Scaling design at enterprise level: DesignOps, hiring frameworks, mentoring, and the team rituals that turn promising designers into senior contributors who ship.
How I lead"Design leadership isn't about taste — it's about reliably shipping outcomes the business can measure."
Selected work
Case studies
A short selection. Happy to talk through any of these in detail — and to share work that's under NDA.
Wildgoose — ecommerce platform launch
Launched a new ecommerce platform and brand site end-to-end. Hands-on lead from discovery through to handover.
Role: design lead and mentor to in-house team.
Enterprise SaaS — design team scale-up
Built design rituals, hiring frameworks and a junior-to-senior progression path. Team grew from [X] to [Y] in [Z] months.
Role: design leadership across multi-product team.
Kind words
What people say
On craft
Antony Price Head of Flight Supply Strategy, Agoda
"Tim is a pleasure to work with. Smart, insightful, great eye for detail and one of those guys that really rolls up their sleeves and just gets things done."
On mentorship
Corin Pye Product Designer, We Are Wildgoose
"Tim opened the door for me into the design world. He cares as much about the success of his team as he cares about the success of a project."
On leadership
Molly Rice UXC UX/UI Designer, Remote
"Tim took me on as an apprentice and supported my growth into an experienced UX designer. His inclusivity and accessibility-focused approach is something every business needs."
Get in touch
Let's say hello.
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